The society is established upon the following key pillars.
Members /Shareholders
- To develop and maintain a reliable up-to-date shareholder register
- To have vibrant and active shareholders participating the Society activities.
Human Resource
- To recruit, retain qualified and competent members of staff.
- To improve staff productivity
- To train, motivate and develop our members of staff.
Leadership &Governance
- To ensure the Society has proactive and professional leadership.
- To enhance the Society’s board accountability and transparency in its operations
Society Farm Operations
- To Continuously enhance effective utilization of the farm for maximum productivity by improving the quantity and quality of green leaf.
Green leaf out growers/suppliers Operations
- To actively engage green leaf supplier for reliable and quality green leaf for processing.
Factory Operations
- To Continuously enhance effective utilization of the factory for maximum productivity by improving the quantity and quality of green leaf processed
Sales and Marketing
- To enhance the Society’s brand visibility, marketing and communication.
- To develop, expand and diversify our markets for processed tea products
Financial and Investments
- To continuously maintain financially sound Society
- To efficiently utilize and grow our assets for optimal returns
- To expand and diversify our investments to minimize Society risks
Social responsibility and Partnerships
- Institutionalize Corporate Social Responsibility.
- Establish sustainable social responsibility projects